Geoffrey Moore, Business Strategy & Technology Expert

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers and has sold more than a million copies. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio.

One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.


Tiffani Bova, Global, Customer Growth and Innovation Evangelist, Salesforce

Salesforce’s Global, Customer Growth and Innovation Evangelist, Tiffani Bova, will address how companies of all sizes can create new business practices that leverage technology to strengthen customer relationships and accelerate sales and growth. Attendees will hear actionable takeaways on how to create a customer-centric business and long-lasting brand loyalty.

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, where as an industry thought leader, she watches overall market trends to uncover best practices on how to improve sales performance and enhance the overall customer experience.

Prior to Salesforce, she spent 10 years at Gartner as a vice president, distinguished analyst and research fellow, covering sales transformation and indirect channel innovation. Over the past decade, she has worked with hundreds of technology companies to develop highly effective growth strategies and innovative go-to-market models. Bova has been published in Forbes, Harvard Business Review and The Huffington Post.

Tod Nielsen

Tod Nielsen, Newly appointed CEO & President, FinancialForce

Tod Nielsen is the President and CEO of FinancialForce. Formerly the Executive Vice President of Platform at Salesforce, Tod joined FinancialForce in January 2017, bringing his deep understanding of cloud platforms and extensive experience taking technology companies beyond the billion-dollar revenue mark. Prior to his role at Salesforce, Tod redefined Heroku’s enterprise strategy as the Chief Executive Officer, significantly accelerating its growth. As the Co-President of Applications Platform Group and Chief Operating Officer at VMware, their market cap increased 9-fold to more than 50 billion dollars.

Tod has held additional high profile positions throughout his career. Prior to VMware, he served as the Chief Executive Officer of Borland Corporation where he successfully rebuilt the organization and quadrupled the company’s revenue. Earlier, Tod served as Senior Vice President of Marketing and Global Sales Support for Oracle and Executive Vice President and Chief Marketing Officer for BEA Systems. Prior to BEA, he spent 12 years growing Microsoft cloud and development offerings in various executive roles, including General Manager of Database and Developer Tools and Vice President of Microsoft’s Platform group, where he was responsible for the development of .NET and Azure platforms.


Joe Fuca, President – Worldwide Field Operations

Joe Fuca joins FinancialForce with more than 25 years of experience in senior level executive management positions. Throughout his career, Joe has continuously built high performing global leadership teams in both private and public companies. He has masterfully created and led multi-segment field organizations that contain several routes to market including Enterprise, Commercial, SMB, E-commerce, Professional Services and Indirect Channels.

Over the last four and half years, Joe served as Senior Vice President of Worldwide Sales for DocuSign where he built an infrastructure which accelerated the company’s growth significantly.

Prior to joining DocuSign, Joe was Vice President of North American Consumer at McAfee (now Intel Security). He was a member of the executive leadership team for the $1B Consumer Division. Under his leadership, they built a reliable partner-business model that scaled from $400M to $580M, which represented a double-digit year over year growth in revenue. Joe also previously held senior sales leadership positions at MarketLive, PeopleSoft and Evolve where he led each company to tremendous growth and expansion during his tenure.

Customer Speakers

Mark Anderson


Mahesh Bhumralkar
Sr Director Cisco Services


Jessica Brandenburg
Sys Admin


Christina Brandon
Systems & Knowledge Manager


Colleen Brennan
Director Global Advanced Services


Emalie Brgoch
Vice President, GM


Nick Buckley


Doug Caira
VP of World Wide Professional Services


Amrita Chatterjee
Operations Analyst

Ellie Mae

Patrick Cherniawski
Vice President


Jen Clark
Finance Director


Mark Coy


Chakra Danda
Director, Cloud Technologies

Warranty Group

Shaun DeLacy
Asst Director of Enterprise Systems


Edward Farias


Nana Gregg
Sys Admin


Amy Gregory
Senior Manager Business Ops


Joe Grover

Joe Grover


Alan Hall


Scott Hankins
Director of ERP Systems


Eric Hoskote
Practice Development Manager

Kearney & Co

Dan Lombardi
VP Business Process and Quality


Dinakar Makam
Manager, Salesforce Platform


Janeen Marquardt
Director, Solutions Delivery


Diana Martin
Senior Business Consultant

Top Step Consulting

Linda McIntosh
Global Project Manager

Greenbelting Industries

Lesa Scarborough
Manager PS

Greenway Health

Elizabeth Stahl
VP People

CRI Devices

Kathlyn Williams
Senior Systems Administrator

Red Hat

Doug Yeager
Solutions Architect