Tiffani Bova, Global, Customer Growth and Innovation Evangelist, Salesforce

Salesforce’s Global, Customer Growth and Innovation Evangelist, Tiffani Bova, will address how companies of all sizes can create new business practices that leverage technology to strengthen customer relationships and accelerate sales and growth. Attendees will hear actionable takeaways on how to create a customer-centric business and long-lasting brand loyalty.

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, where as an industry thought leader, she watches overall market trends to uncover best practices on how to improve sales performance and enhance the overall customer experience.

Prior to Salesforce, she spent 10 years at Gartner as a vice president, distinguished analyst and research fellow, covering sales transformation and indirect channel innovation. Over the past decade, she has worked with hundreds of technology companies to develop highly effective growth strategies and innovative go-to-market models. Bova has been published in Forbes, Harvard Business Review and The Huffington Post.

Tod Nielsen

Tod Nielsen, Newly appointed CEO & President, FinancialForce

Tod Nielsen is the President and CEO of FinancialForce. Formerly the Executive Vice President of Platform at Salesforce, Tod joined FinancialForce in January 2017, bringing his deep understanding of cloud platforms and extensive experience taking technology companies beyond the billion-dollar revenue mark. Prior to his role at Salesforce, Tod redefined Heroku’s enterprise strategy as the Chief Executive Officer, significantly accelerating its growth. As the Co-President of Applications Platform Group and Chief Operating Officer at VMware, their market cap increased 9-fold to more than 50 billion dollars.

Tod has held additional high profile positions throughout his career. Prior to VMware, he served as the Chief Executive Officer of Borland Corporation where he successfully rebuilt the organization and quadrupled the company’s revenue. Earlier, Tod served as Senior Vice President of Marketing and Global Sales Support for Oracle and Executive Vice President and Chief Marketing Officer for BEA Systems. Prior to BEA, he spent 12 years growing Microsoft cloud and development offerings in various executive roles, including General Manager of Database and Developer Tools and Vice President of Microsoft’s Platform group, where he was responsible for the development of .NET and Azure platforms.


Joe Fuca, President – Worldwide Field Operations

Joe Fuca joins FinancialForce with more than 25 years of experience in senior level executive management positions. Throughout his career, Joe has continuously built high performing global leadership teams in both private and public companies. He has masterfully created and led multi-segment field organizations that contain several routes to market including Enterprise, Commercial, SMB, E-commerce, Professional Services and Indirect Channels.

Over the last four and half years, Joe served as Senior Vice President of Worldwide Sales for DocuSign where he built an infrastructure which accelerated the company’s growth significantly.

Prior to joining DocuSign, Joe was Vice President of North American Consumer at McAfee (now Intel Security). He was a member of the executive leadership team for the $1B Consumer Division. Under his leadership, they built a reliable partner-business model that scaled from $400M to $580M, which represented a double-digit year over year growth in revenue. Joe also previously held senior sales leadership positions at MarketLive, PeopleSoft and Evolve where he led each company to tremendous growth and expansion during his tenure.

Customer Speakers

Phil Davitt
RVP Services EMEA

New Voice Media

Martin Eggleton


James Greenwood
Head of Business Systems


Paul Risk
Chief of Global Applications & Architecture

Warranty Group

Martin Styles

FC Business Intelligence

Justin Wheatley
RVP Global Finance Systems

New Voice Media